Petty & Cacioppo’s Elaboration Likelihood Model (ELM)
Caty Borum Chattoo turns to Petty & Cacioppo’s Elaboration Likelihood Model (ELM) here (especially as it has been applied by Zhang), which theorizes two rou...
Tag: Caty Borum Chattoo
Chattoo, The Laughter Effect II. B. How Comedy Works: Creating Feelings and Breaking Down Complexity
In May (2017), Caty Borum Chattoo, co-director of the Center for Media and Social Impact at American University and a comedy fan, released “The Laughter E...
Chattoo, The Laughter Effect II. A. How Comedy Works, Influence Begins and Attracting Attention
In May (2017), Caty Borum Chattoo, co-director of the Center for Media and Social Impact at American University and a comedy fan, released “The Laughter E...
Salma Hindy Wants to Humanize Muslims
It’s good to see comics trying to do something with their power. One such is Salma Hindy. Steven Zhou interviews Salma Hindy for The Globe and Mail (7/2...
Chattoo, The Laughter Effect I. B. The Why and Potential of Comedy
In May (2017), Caty Borum Chattoo, co-director of the Center for Media and Social Impact at American University and a comedy fan, released “The Laughter E...
Chattoo, The Laughter Effect I. A. Introduction, Preview, Promise and Paradox
In May (2017), Caty Borum Chattoo, co-director of the Center for Media and Social Impact at American University and a comedy fan, released “The Laughter E...