Chattoo, The Laughter Effect V. Comedy Highlights and Strategies (part 1)
In May (2017), Caty Borum Chattoo, co-director of the Center for Media and Social Impact at American University and a comedy fan, released “The Laughter E...
Tag: Sleeper effect
Chattoo, The Laughter Effect III. A. 2. Comedy Formats: Satirical News Impacts
In May (2017), Caty Borum Chattoo, co-director of the Center for Media and Social Impact at American University and a comedy fan, released “The Laughter E...
Petty & Cacioppo’s Elaboration Likelihood Model (ELM)
Caty Borum Chattoo turns to Petty & Cacioppo’s Elaboration Likelihood Model (ELM) here (especially as it has been applied by Zhang), which theorizes two rou...
Chattoo, The Laughter Effect II. B. How Comedy Works: Creating Feelings and Breaking Down Complexity
In May (2017), Caty Borum Chattoo, co-director of the Center for Media and Social Impact at American University and a comedy fan, released “The Laughter E...
Chattoo, The Laughter Effect II. A. How Comedy Works, Influence Begins and Attracting Attention
In May (2017), Caty Borum Chattoo, co-director of the Center for Media and Social Impact at American University and a comedy fan, released “The Laughter E...